Nearly a full year after it was announced at NAB 2012, Definition Magazine reviews the actual production model of a Blackmagic Cinema Camera. They write, "At NAB 2012, when the Blackmagic Cinema Camera was launched, someone on the BM stand asked me if I thought it would sell. Then, as now, I believed that it would sell very well, though I’m not sure to whom. It’s cheaper than a high-end DSLR, but a very different beast. It isn’t easy to use for fast paced documentary shooting, or events, or anything else you would expect in that £2000 bracket. It’s a cinema camera. Like the Canon 5D MkII, and the RED One, I suspect it will be a game changer.