print campaign

A new print campaign for Lego from agency Jung Von Matt is full of the whimsy and imagination that the colorful building blocks are known for. The "Imagine" campaign depicts famous cartoon characters -- like the Simpsons, the kids of South Park, Bert and Ernie, Donald Duck and his nephews, Teenage Mutant Ninja Turtles, the Smurfs, Lucky Luke Daltons, and Asterix and Obelix -- in a minimalist but eye-catching way.