With last week's announcement that YouTube would start streaming in 4K with the help of codec VP9, many wondered if this spelled the end for HEVC. Streaming expert Jan Ozer doesn't think so and, in fact, he explains why this could be just the boost HEVC needs.
He writes, "It’s clear that the HEVC IP owners have been procrastinating about forming the group and announcing royalty policies as if they were the only game in town. At the very least, the latest VP9/YouTube/4K brouhaha will serve as a wakeup call to these rights holders, who I’m sure have been watching the endless new stories with a mix of disbelief and strong apprehension. Take the hint, boys and girls, it’s time to go about the business of launching a codec. Tick, tick, tick."
Read the full story here on Streaming Learning Center.