The Road We've Traveled

With New Film, Obama Hopes for Viral Video Boost

Last week, the Obama campaign released a 17-minute YouTube documentary called "The Road We've Traveled" which also lives on a a part of President Obama's website that makes it easy to share the video and donate to the campaign.

With YouTube Video, Obama Looks to Expand Social Media Reach

With President Obama's just-released web documentary, "The Road We've Traveled" (found below), The New York Times reports on the unprecedented importance of web video in this year's presidential campaign. Says Teddy Goff, the Obama campaign's digital director, "The importance of video is so new for campaigns, even relative to ’08. Now it’s in some ways the primary way our digital operation communicates with supporters. And increasingly it will be the primary way we communicate with undecided voters.”

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