Cool Hunting talks to Shari Frilot, a senior programmer for the Sundance Festival, about New Frontier, their space which showcases experimental and interactive work. Explains Frilot, "[I curate New Frontier by going] to new media fairs, to festivals, I go to art fairs, biennials, to New York to travel around the galleries to make connections with artists, I cruise the Met. It's really kind of me thinking about what we do with our film program and putting together a program from those different worlds of cinematic work that will speak to a film festival audience in ways that will expand cinema culture and cinematic storytelling. I need to find work that really speaks the language of cinema so that our audience can go from watching a film in competition into a New Frontier piece and feel it's very acceptable, even while being challenged by the presentation and maybe it's content."