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Intel and Toshiba Release Third Social Web Series

Toshiba and Intel have teamed up for The Power Inside, their third social web series.

The humorous 6-episode series starring Harvey Keitel imagines a world of alien invasion in the form of moustaches and unibrows. Users are able to upload their own photos (complete with digital facial hair if they wish) on the series' Facebook page to possibly be included in the final film.

Three episodes have been released so far. Watch them below. The rest will be released here on The Power Inside's official page.

New York Times to Stream Online Independent Film Festival

NYTimes.com will stream 4 films, two feature-length and two shorts, as part of its inaugural The New York Times Indie Online Film Festival, co-presented with Film Independent. The films will stream from September 3rd to October 2nd.

Says Doug Jones of FIlm Independent of the opportunity presented for filmmakers, "It’s easy enough for someone to put their film online, but that’s like throwing a pebble into the ocean. It’s hard enough to make a movie. It’s even harder to get people to watch it.”

Read more here on Variety.

 

New York Times' Modern Love Column Adds Animated Videos

The New York Times has launched a new monthly series of animated web videos to supplement their popular Modern Love column.

Modern Love editor Daniel Jones tells Mashable, "Many Modern Love essays, of course, have more to the story than can be told in 1,500 words, and its wonderful to have this other way of adding to the written narrative. I think readers will appreciate hearing the writer's voice and allowing more to be told, though the animation is really it's own thing."

In Terms of Online Video, Social Media Is in the Driver's Seat

In a new study, Business Insider takes a look at how social media is driving online video views.

The Future of TV and Web Video

Dave Morgan of MediaPost comments on a recent study by Laura Martin and Dan Medina called "Future of TV."

He writes, "Three points in the report really struck a chord with me. One, Martin and Medina view the TV and online video ecosystems as quite separate and independent from each other. Two, they highlighted the extraordinary power and leverage that the TV industry gets from bundling -- from the subscriber channel bundles to the bundling of shows together on networks, to the bundling of revenue-producing ads with the subscriber content, to the bundled “pre-financing” of shows’ production costs through upfront ad commitments (forcing advertisers to fund the “dogs” to get access to the “stars”). Finally, there’s the bundling of TV and online screens through TV Everywhere strategies."

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A New Platform Will Insert Ads Into Live IP Video Streams

BlackArrow, Elemental, Envivo, RGB Networks and SeaWell Networks have joined forces to create a platform for inserting ads into live video streams.

Explains Jeff Baumgartner of Multichannel News, "With dynamic ad insertion for VOD starting to get its groove on, BlackArrow is now turning its attention to live streaming as it teams up with four vendors on a pre-integrated platform designed to splice ads into linear TV feeds shipped to PCs, tablets, smartphones and other IP-connected devices."

Read the full story here.

Social Overshadows Search in Online Video Viewing

A new study from Harris Interactive shows that more people are finding web videos via social media over search engines.

Writes Jaron Schneider of Fstoppers, "This echoes a major shift, from search to social, in the way consumers discover and consume digital video content on their mobile devices verses desktop. This should not come as a major surprise, but it’s good to finally have some hard data to back up what theories many media marketers have been thinking."

Read the full story here.

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Web Video Companies Attempt to Establish Standards for Ad Viewability

A few web video companies are jointly attempting to establish a common standard for the viewability of web video ads via a consortium they've established called Open Video View.

Explains Mike Shields of Adweek, "The idea is get all the players on the same page when it comes to criteria for defining whether a video ad can actually be seen. And hopefully, the result is that brands get more comfortable—and dollars flow to the medium."

Read the full story here.

Netflix Still Eats a Third of the Web Every Night; Amazon, HBO & Hulu Trail Behind

Peter Kafka of AllThingsD writes: For the last three years, Netflix has accounted for a third of the Internet traffic zipping into North American homes every night.

But Web video competitors like Amazon, HBO and Hulu all say they’re seeing significant growth. So is anyone cutting into Netflix’s lead?

A Very Brief History of Web Video

Sam Thielman of AdWeek writes: December 1995-January 1999
After seeing Trey Parker and Matt Stone's short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and Graden—help Parker and Stone land a development deal at Comedy Central that gives rise to South Park. Soon the video starts turning up in unexpected places, notably as an AVI file on the PlayStation game Tiger Woods ’99. From there, it’s a hop, skip and a jump to bulletin boards and burnable CDs.

January 1997
Macromedia acquires Jonathan Gay’s startup FutureSplash and shortens the name to Flash. It becomes the standard for Web video, though Microsoft and Apple continue to use proprietary formats. Competitor RealNetworks suffers. Adobe buys Macromedia in 2005.

 

It's Getting Harder to Make Money on YouTube

Anita Hamilton of Businessweek writes: Despite success stories about YouTube (GOOG) sensations such as Jenna Marbles, the vast majority of the site’s users probably don’t think of it as a place to earn money. The video giant wants to change that. It’s trying to build a bench of talent that can support its ambition of competing with traditional TV.

YouTube Personalities Doing Much Better on YouTube's Content Channels Than Celebrities

At a panel at the Streaming Media East conference entitled "Handicapping and Reviewing YouTube's New Content Channels," several experts discussed the winners and losers of YouTube's recently rolled-out original content channels. Revealed Joshua Cohen, co-founder of Tubefilter, "You see this a lot with some of the YouTube original channels where lots of established entertainment and notable Hollywood celebrities and names who are coming over are coming over to the platform, are doing phenomenally poorly on it.

Online Video 'Coming of Age'

Facebook's former marketing director Randi Zuckerberg spoke at the UbiQ digital entertainment conference about monetizing online video. She said, "We’re probably a couple of years away from being able to monetize video en masse, but we’re seeing an interesting trend online where people are willing to pay for excellent content."

Read more here on C21Media.

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Microsoft Advertising and Y&R New York Turn to Gravity to Create Web Piece Promoting Microsoft Ad Tools

Microsoft Advertising and Y&R New York turned to Gravity to create and produce an original, long-form web content piece promoting various Microsoft tools. The piece, which runs over four minutes in length, features online gaming personality Felicia Day.

The Average Online Video is 6.4 Minutes Long (and Getting Longer)

ComScore's monthly US Online Video Rankings showed a 20% year-to-year increase in the length of the average web video -- up to 6 minutes and 24 seconds from 5 minutes and 12 seconds last year.

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Why Web Video Doesn't Need to Reinvent the Wheel

How meta: a web series episode on web series. In this episode of Brian Solis' Revolution, Solis talks to new media pioneer Shira Lazar about the present and future of online video and how it builds upon the traditions of television.

Says Lazar, "“You have to bring value to the viewer…create broadcast quality content, but with the authenticity and interactivity of the social web."

Watch the episode below and read more here.

Can Online Video Usher In a New Age of Sympathy?

In a thoughtful piece on Fast Company's Co.Exist, YouTube director of product management Hunter Walk talks about the unifying power of Web video. He writes, "Online media is effectively creating a global living room by transforming how people across distances can share an experience. Video especially can pack a powerful punch of humanity. It can convey sights, sounds, and emotions in a different way than written word, audio, or other mediums.

Four Ways Viral Video Can Win (or Lose) an Election

Forbes writes up the growing importance of Web videos in the world of international politics. They say, "Social video is now a key determinant in the race to political success. Those '3 AM in America' commercials took to the Web in 2008; now creative video assets are being designed, developed and distributed in earnest. They’re no longer also-rans, but fully loaded original content produced specifically to go viral on the political Web."

Web Videos's Big Star Is...Anthony Zuiker?

One of the big proponents of web video is CSI creator Anthony Zuiker, who has been at the center of upfronts from both Google and Yahoo! and is set to release web sci-fi movie Cybergeddon this fall.

Online Video Turns Up Heat at Upfronts

The Wall Street Journal reports on the ad dollars that both traditional television and online video outlets can expect from this year's upfronts. They write, "For the first time this year, digital-media companies, including Yahoo Inc., Google Inc. and Google's YouTube video site, are holding their own upfront-like ad-sales presentations this week and next. At these events, online executives are likely to stress the audience shift toward online video.

10 Amazing Slow Motion Videos of Everyday Things

There is no doubt that exploding watermelons, burning flames and water balloon fights look mesmirizingly awesome in slow-motion...and that's just in one of the 10 videos that Mashable has compiled. See some of the very best high-speed videography from around the web here.

With New Film, Obama Hopes for Viral Video Boost

Last week, the Obama campaign released a 17-minute YouTube documentary called "The Road We've Traveled" which also lives on a a part of President Obama's website that makes it easy to share the video and donate to the campaign.

With YouTube Video, Obama Looks to Expand Social Media Reach

With President Obama's just-released web documentary, "The Road We've Traveled" (found below), The New York Times reports on the unprecedented importance of web video in this year's presidential campaign. Says Teddy Goff, the Obama campaign's digital director, "The importance of video is so new for campaigns, even relative to ’08. Now it’s in some ways the primary way our digital operation communicates with supporters. And increasingly it will be the primary way we communicate with undecided voters.”

How to Make Web Video That Looks Like TV: Make Web Video About a TV Show

Outrigger Media, a start-up web video sales company, is responsible for brokering the partnership between Tumi luggage and production company Zero Point Zero to create the new web series Road Bite TV. The new show goes behind-the-scenes of celebrity chef Anthony Bourdain's TV shows No Reservations and The Layover.

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