'Alcatraz' and Ford Recreate 'Bullitt''s Classic Chase
The season finale of Fox show Alcatraz will showcase its partnership with Ford in an iconic way -- by including a nearly shot-by-shot recreation of Steve McQueen's San Francisco chase scene from 1968's Bullitt.
Says Alcatraz co-producer Jennifer Johnson about working with branded entertainment, "We always want it to feel like it’s part of the story and not stand out. We feel like we’ve been able to accomplish that. Ford has been very helpful, in just making things realistic and making sure it feels organic to our characters."
Watch the original Bullitt chase scene below. Alcatraz's season finale airs on March 26th. Read more here on Fast Company's Co.Create.