INFOCOMM’S STREAMING MEDIA PAVILION — PRESENTED BY SOUND & VIDEO CONTRACTOR, VIDEO SYSTEMS, AND SRO MAGAZINES IN CONJUNCTION WITH ICIA — THRIVES IN ITS SECOND YEAR WITH INCREASED ATTENDANCE

(Emeryville, CA) June 25, 2004-- For the second year in a row,attendees to InfoComm, the trade show for professional and commercialaudiovisual communications systems, demonstrated a strong interest instreaming media technology through their participation in the StreamingMedia Pavilion.

InfoComm 04 is sponsored by the International CommunicationsIndustries Association (ICIA) and was held June 5–11 in Atlanta.The Streaming Media Pavilion was developed by ICIA in partnership withSound & Video Contractor, Video Systems, andSRO magazines, all published by PRIMEDIA Business Magazines& Media, Inc. The Pavilion sponsors included such industry-leadingcompanies as Adtec, Sonic Foundry, Interactive Video Technology, VBrickSystems, Video Bank, and Philips.

This year’s Streaming Media Pavilion occupied a10,000-square-foot area on the InfoComm 04 show floor and was occupiedby the booths of more than 20 exhibitors specializing in streamingtechnologies, applications, and services. The Pavilion also featured atheater area where industry experts presented ten hour-long sessionsthroughout the course of the show devoted to various streamingtopics.

“The foot traffic among the exhibits appeared to be quitestrong this year,” said Stephen Porter, organizer of StreamingMedia Pavilion Theater and moderator from Sound & VideoContractor, Video Systems, and SRO magazines.“Vendors were pleased with the leads they were getting from theshow, and I think that’s indicative of the growing importance ofstreaming to the presenters, educators, and various AV professionalsthat attend InfoComm.”

Porter said the free sessions offered at the theater area of thePavilion also attracted some significant interest, with nearly 200people attending the various sessions. “Our sessions definitelydrew a bigger crowd this year than last year, and according to theattendee surveys people filled out, those who came to the sessionsfound them to be quite valuable,” Porter said. “People hereare clearly feeling the need make greater use of streaming within theirorganizations, but many of them admit they aren’t particularlyknowledgeable about the technology.”

The increased interest in the Streaming Media Pavilion mirrored thegrowth enjoyed by InfoComm as a whole. InfoComm 04 enjoyed a recordturnout, attracting nearly 22,500 attendees, representing a 12%increase over last year’s attendance figures. The show alsoattracted a record 647 exhibiting companies, a 16% increase over lastyear.

During one of the more popular sessions offered in the theater areaof the Pavilion, Eric Manchester, senior live events producer forAmerica Online, shared some of his thoughts on the advantages anddisadvantages of Webcasting a live event as well as some advice on howto ensure that a Webcast goes off without a hitch. His session wasentitled “Tips and Tricks for Successfully Webcasting a LiveEvent.”

In another session, entitled “Selecting the Right WebcastingStrategy for Your Company,” Gary White, manager of globalnetworks for Coca-Cola, explained how his company originally brought instreaming to Webcast executive briefings and town hall–typemeetings. But, he said, “We quickly realized we needed a largervision.”

Today, he said, Coca-Cola is using streaming to communicate withbusiness partners and remote regional offices, pull in broadcasts forshareholder meetings, conduct lunch-and-learn educational sessions, andmore.

While the expanded use of streaming forced the company to“rethink the paradigm for our network” so that it was moreinteractive and more integrated with various applications, theimplementation of streaming, said White, has improved companycommunications, enhanced employee productivity, and saved moneypreviously spent on travel.

About PRIMEDIA Inc. PRIMEDIA is the leading targeted mediacompany in the United States. With 2003 revenues from continuingbusinesses of $1.3 billion, our properties deliver content via print aswell as the Internet, live events and video and offer highly effectiveadvertising and marketing solutions in some of the most sought afterniche markets. PRIMEDIA Enthusiast Media includes more than 120consumer magazines, their Web sites and About.com, and is the #1special interest magazine publisher in the U.S. with well-known brandssuch as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman,Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer.PRIMEDIA Consumer Guides is the #1 publisher and distributor of freeconsumer guides, with Apartment Guide, Auto Guide and New Homes Guide.PRIMEDIA Business Information has leading positions in 20 marketsectors such as Agribusiness, Communications, Entertainment, Marketingand Transportation. PRIMEDIA Education and Training includes ChannelOne and other educational and training products. PRIMEDIA's stocksymbol is NYSE: PRM. More information about the company can be found atwww.primedia.com.

Media Contact:
Christina Heil, Marketing Director
Phone: 510-985-3252
Email: cheil@primediabusiness.com