Technicolor Digital Cinema Partners with Warner Bros. Pictures to Digitally Distribute “Ocean’s Eleven”

Technicolor Digital Cinema, a joint venture between Technicolor andQUALCOMM Inc. (Nasdaq: QCOM), has been selected as the digitaldistribution partner for Warner Bros. Pictures’ "Ocean’sEleven," which premieres digitally in selected theatres nationwide onFriday, December 7.

The digital debut of "Ocean’s Eleven" is a major milestone forTechnicolor Digital Cinema, which earlier this year unveiled plans todeploy its first systems by the end of 2001. "Ocean’s Eleven" isthe first movie to utilize Technicolor Digital Cinema’s newdigital delivery system featuring sophisticated QUALCOMMtechnology.

"This is not only a major accomplishment for Technicolor DigitalCinema, but also an important step forward as Hollywood continues thetransition to the digital age of motion pictures," said Dave Elliott,president of Technicolor Digital Cinema. "Digital cinema will be thepreferred format of the future. In cooperation with Warner Bros.Pictures, Technicolor Digital Cinema is thrilled to present the firstmajor motion picture using our new digital delivery system,incorporating QUALCOMM technology."

"QUALCOMM designed its ABSolute image compression technologyspecifically for cinema-quality presentations," said Kimberly Koro,president of QUALCOMM Digital Media. "The highly efficient nature ofABSolute compression translates into pristine image quality and reducedstorage requirements. We are very pleased that Warner Bros. Pictureshas chosen for this feature the Technicolor Digital Cinema architectureand, in turn, are delighted to support Warner Bros. in this milestonerelease.” Technicolor Digital Cinema is expected to digitallydistribute "Ocean’s Eleven" at more than 19 sites in NorthAmerica, including existing digital cinema beta sites and otherlocations. The beta site theatres were initially equipped 12 to 18months ago to present digital motion pictures as part of TexasInstruments’ DLP Cinema demonstration program, which was fundedin part by Technicolor Digital Cinema.

By the end of this year, Technicolor Digital Cinema expects to signand announce several commercial agreements to provide, install, andmaintain digital cinema systems in multiple theatre chains across thecountry.

Digital cinema brings a stable, non-degrading image to the silverscreen, assuring audiences will experience pristine picture and soundquality showing after showing. Audiences will have a more enjoyablemovie-going experience by seeing the equivalent of a first-time showingevery time they visit a theatre. Digital cinema carries with it thepromise of industry economic savings, convenience, flexibility,reliability, and unprecedented levels of security against theft andpiracy.

Technicolor Digital Cinema is a global leader in the development ofcomplete distribution technology and support services for the deliveryof digital cinema to theatres worldwide. A joint venture betweenTechnicolor and QUALCOMM, the company works closely with the motionpicture industry as a technology enabler and service provider, allwhile supporting open standards for the digital delivery of movies andthe existing studio-to-theatre model.