Industry Veteran Named CEO of RichFX

RichFX Inc., the pioneer of 3D Video Graphics Technology, hasannounced that Dr. Johann Butting has been named Chief ExecutiveOfficer. Johann Butting joins RichFX from Bertelsmann AG where he mostrecently served as Chief Executive Officer of the media conglomerate'ssubsidiary Digital World Services. He assumes the role held by RichFXco-founder Tal Kerret, who is taking on new responsibilities at thecompany as head of Business Development, focusing on new marketopportunities.

RichFX Chairman Chemi Peres said, "Having Johann Butting join ourcompany is a tremendous development signaling that RichFX has reachedan important new level of growth. In addition to being one of theworld's digital media visionaries, Johann is a proven business leader.He has a track record of success in identifying key emergingtechnologies, developing innovative software products with convincingcustomer value, and gaining adoption of these products in theentertainment and high-tech industries. Johann truly is a great fit forRichFX as we execute our company's next stage of growth and continue toexpand the boundaries of multimedia on the Web."

Johann Butting said, "The Internet is currently undergoing afundamental change from an information medium to an experience medium.Consumers increasingly expect the Web to provide entertaining contentand look for emotionally engaging offerings. Few companies are as wellpositioned as RichFX to benefit from this trend and in fact to becomeone of its leaders. I am extremely excited about RichFX's potential andam glad to have the opportunity to help the company build on itsaccomplishments as it further increases revenue and adoption of itstechnology."

About RichFX

RichFX Inc. is the pioneer of 3D Video Graphics Technology, whichuniquely combines the strengths of streaming video with the flexibilityof 3D graphics to create an engaging and emotional interactiveexperience online regardless of connection speed. RichFX'spatent-pending compression technology creates media files up to 100times smaller than the best-known video formats.

RichFX technology has been used by leading e-tailers such asAmerican Express, Neiman Marcus, Coach, Spiegel, Reader's Digest andthe Home Shopping Network to enhance the visual communication of theirproducts and build their brands online. Additional corporate andproduct information can be found at www.richfx.com.