DVD Authoring Now Beyond Early Adopters

37% of U.S. visual effects/dynamic media firms cite DVD authoringamong the top types of work they do.

Why should you care? Although no big surprise, this speaks to theprevalence of DVD authoring and is second only to nonlinear editingtasks. More post facilities (58%) do this type of work than other typesof studios. If you sell DVD authoring software or DVD burners, thesenumbers may mean new business if your marketing is on-target. More midsize and larger studios/facilities do DVD authoring than smaller ones.Oh... 44% of all studios/facilities plan to buy DVD writers/burners and43% plan to buy DVD authoring software this year.

--Excerpted from the TrendWatch Visual Effects/Dynamic MediaReport -Issue #2, Winter 2003