New pricing structure for the ProductionBlox Motion Graphics Library

FOR IMMEDIATE RELEASE New pricing structure for the ProductionBloxMotion Graphics Library After first full year in business, 12 InchDesign continues to expand its business and aggressively respond tocustomer's needs. 12 Inch Design announced new pricing for theProductionBlox motion graphics library and a major update of thecompany's website.

Noting the changing needs of Professional Video Editors, the companyhas modified its pricing and streamlined the on-line purchasingprocess. Editors that need single clips can easily search, purchase anddownload individual clips for only $29.95. Editors looking for entirevolumes or attractively priced Combo-Packs will also find purchasingsimpler and more flexible.

Tony Stutterheim, President of 12 Inch Design, said, "We've beenpleasantly surprised by how broad the interest has been in our product.We've had a lot of interest from market segments that we, frankly,thought we were too expensive for, and those markets are underconsiderably more price pressure than the premium markets we originallyhad in mind. So we're re-pricing our products to allow those customerswith tighter budgets to buy a quality product. We believe this newpricing will allow a much broader market to benefit from using theProductionBlox Library, and we're excited to see what they do withit."

Adds Nicholas Napp, Vice President of 12 Inch Design,"ProductionBlox was created as a premium motion graphics product, andour initial target was very much the high end of the market. This iswhy everything we do is available in HD as well as NTSC & PAL. Butwe've had very strong interest from market segments such as corporatevideo production for smaller companies, independent videographers, webrelated production and a broad range of customers with editing workthat is done on lower-end to mid-range systems. Changing our pricestructure to better fit the budgets of these customers opens newmarkets for us while giving them access to higher quality products - agreat situation for everyone."

The company also announced the launch of a customer loyalty program,called the 12 Inch Club. Membership in the club entitles you to furtherdiscounts off list price on all orders placed online, such as $50 offany individual Unit, and equally significant discounts on combo packsand annual subscriptions. Membership in the 12 Inch Club is currentlyfree, and customers can join the 12 Inch Club at the company's websitewww.12inchdesign.com.

Single clips are priced at $29.95 and are available in NTSC and PALformats. Each clip, called an InstaBlox, includes matching left, rightand lower static thirds in five variations (clean, blurred, dropshadow, blurred with drop shadow and transparency gradient, all withAlpha Channel). More than 150 clips are currently available.

Volumes of animation, called Units, have been reduced from $349 to$299.95 for the Standard Definition (NTSC & PAL) version. EveryUnit is also available in High Definition (1080/24P) for $999. Units01,02,03 and 04 are currently shipping, with Unit 05 scheduled forJanuary 2004.

Combo Packs (multiple volumes) and the Annual Subscription Plan havealso all been repriced. Combo Packs start at $499.95 for any twovolumes. The Annual Subscription Plan, which includes 5 Units (200animations and matching thirds), starts at $799 for the StandardDefinition (NTSC & PAL) version.

Customers can obtain additional discounts on all online orders bybecoming a member of the 12 Inch Club. For further information, pleasevisit the company's web site at www.12inchdesign.com