Sony Migrates to All-Digital Line of Acquisition Equipment

PARK RIDGE, N.J., Oct. 22, 2001-Sony Electronics today announcedthat it has now completely migrated to an all-digital lineup ofprofessional acquisition equipment. Sony's digital acquisition tools -which range from the ¼-inch DVCAM format to the high-definition½-inch HDCAM format - are the result of a carefully planned andexecuted development program that anticipated the diverse needs of aDTV era encompassing both digital high definition and standarddefinition television. The acquisition lineup offer significantlyhigher performance at lower price points then the analog camcordersthey have replaced.

Sony's all-digital acquisition equipment is a key component of thecompany's "Anycast" theme. Sony's "Anycast" products are designed tohelp content producers and distributors originate and deliver thehighest quality digital content over a variety of distribution channels- from televisions and PCs to handheld devices - to anybody, anywhereat anytime.

"For diverse applications, Sony's broad range of digital format'sallow content creators to select a format based on many factors - frompicture quality, to infrastructure, to post considerations, to budget,to distribution channels," said Larry Thorpe, senior vice president ofacquisition for Sony Electronics' Broadcast and ProfessionalCompany.

"As the digital television era comes closer, picture quality isbecoming increasingly more important and Sony's digital camerascertainly provide a clearly superior picture quality then their analogcounterparts."

"This is a testament to the prowess of Sony's DSP camera videoprocessing technology, our mastery of digital compression techniquesand our legendary digital recording technologies," added Thorpe. "Sonydigital acquisition tools are used in a variety of applications, fromevent videography and corporate production, to electronic newsgathering(ENG) and broadcast studios and trucks, to feature and independent filmproduction."

"Our carefully structured lineup of all-digital acquisition toolsmeets the needs of content creators across all market tiers," remarkedThorpe. "Our broad offering helps creative professionals harness thepower of the digital era - from digital television to digitalcinematography - empowering them with new and innovative creativeflexibilities, higher performance and significant cost savings in theprocess."