Media 100 Lowers 844/X Prices Up to 60%

MARLBORO, MA--Media 100 Inc. (OTCBB: MDEA.OB), a leading provider ofadvanced media systems, announced it is lowering the price of itsflagship 844/Xe real-time editing-compositing system by 56%, from$44,995 to $19,995; in addition, the Company announced it is loweringthe price of its entry 844/Xi system 60%, from $24,995 to $9,995, andlowering the price of XBLUR, an advanced visual effects option for both844/X configurations, up to 40%.

The bold price moves are designed to attract the Company's largeinstalled base, numbering in the thousands, as well as othertraditional editing systems users to move up to the award-winningsystem's advanced editing and real-time visual effects processing usingunlimited layers.

"Our strategy is to put 844/X in the same price range where for tenyears we have sold to tens of thousands of editing professionals," saidMike Savello, vice president of worldwide sales and marketing for Media100.

New pricing summary:

• 844/Xi: was $24,995; now $9,995 - a reduction of 60%

• 844/Xe: was $44,995; now $19,995 - a reduction of 56%

• XBLUR: was $7,995 or $9,995; now $5,995 - a reduction of 25-40%

"The unlimited-layer processing speed and 10-bit video quality of844/X have been trailblazing from the start," Savello continued. "Andconsequently, many 844/X systems have sold to top broadcasters,post-production facilities, and large corporate and institutional mediacenters. We believe our new lower prices, along with our largest-eversoftware expansion coming in January, are going to motivate many moreprofessional users to give up waiting and add 844/X to their creativearsenal."

About Media 100

Media 100 develops award-winning advanced media systems for contentdesign, enabling creative professionals to design highly evocativeeffects-intensive work on a personal computer. Creative artists andcontent design teams around the world use Media 100's EmmyAward-winning solutions. The Company is headquartered in Marlboro,Massachusetts. For more information, please visit www.media100.com.