Adobe Atmosphere Unleashes the Power of 3-D Multimedia Interactive Environments

SAN JOSE, Calif. — (NASDAQ: ADBE) — Adobe SystemsIncorporated announced the new, full version of Adobe Atmosphere, apowerful professional authoring tool for creating multimedia-rich,interactive 3-D environments for the Web and Adobe Portable DocumentFormat (PDF) files. With the easy-to-use creation and productivityfeatures in Atmosphere, Web designers and digital document creators -in the arts, e-commerce, entertainment and education - can quicklydeliver realistic, high-impact, interactive environments. In thesedynamic settings, users navigate and interact with the environment andits multimedia contents, as well as collaborate with each other inreal-time.

Adobe Atmosphere offers new and innovative ways for e-retailers,designers and educators to connect with their clients, partners andstudents. For example, a ticket vendor is able to build realisticreplicas of venues for patrons to explore the arena on their Web pageand see the exact view from their seats. Architects and designers canquickly build prototypes or publish their existing designs, created intheir favorite CAD or DCC application, to the Web. This offers theirclients the opportunity to virtually walk around their designs and makereal-time design decisions. Publishers can create interactive Adobe PDFeBooks, where children can dive into the illustrations, entering aworld where they can interact with the characters and explore thelandscape. Repair and assembly manual designers can also bring a trulynew dimension to how directions, diagrams and information can beconveyed to the user.

"Adobe Atmosphere's strong features and easy-to-use interface makeit attractive to the next-generation 3-D multimedia developers," saidOmid Moghadam, Program Manager at the Intel System Technology Labs. "Weare excited to be working with Adobe and other members of the 3-DIndustry Forum to help bring compelling 3-D content to a wideraudience."

Easy Creation of Vivid Interactive Environments

Adobe Atmosphere removes the design hurdles and challengesassociated with 3-D multimedia, allowing users to unleash theirimagination and creativity. Atmosphere enables users to easily builddynamic stages, with realistic lighting, motion, sound, and animation.Designers can use Adobe Atmosphere to create environments and composescenes hosting multiple media types, including streaming audio andvideo, textures, interactivity and imported high-quality 3-D objects.Developers can import 3-D objects, complete with animations fromindustry standard 3-D tools, such as Discreet 3DStudio Max, or AliasMaya. Users also can select from a library of included objects andJavaScripts, enhancing designs and adding animation and interactivityto the environment.

Using advanced radiosity lighting techniques, designers can easilyand accurately paint scenes with soft shadows and reflected light.Dynamic lighting at run time also can be added. Special effects such asfog, glare, and directional audio can be quickly choreographed withAdobe Atmosphere. The Havok physics engine - the most powerful physicsgame engine available for the world's leading game developers - isstandard in the Adobe Atmosphere platform, providing full physicalsimulation, including gravity and friction and adding unprecedentedrealism to the user experience.

Atmosphere Product Family

Adobe Atmosphere is a complete system for creating and customizinginteractive media-rich environments. The family of products for theWindows platform also encompasses: Atmosphere Player, the free Webbrowser plug-in for viewing and interacting with Atmosphereenvironments; Atmosphere Player for Adobe Reader, a free download forviewing Atmosphere content embedded in Adobe Portable Document Format(PDF) files; and the free Atmosphere Collaboration Server, whichenables real-time interaction and collaboration between users withinAtmosphere environments.

Pricing and Availability

Adobe Atmosphere for Windows XP will be available for purchase viadownload from Adobe.com on November 19 for US$399. Atmosphere is alsoavailable at a special discounted price of US$99 for qualifiededucators. For more details, visit www.adobe.com/products/atmosphere.Atmosphere environments can be viewed with Microsoft Internet Exploreron machines running Windows (98SE, ME, 2000, and XP), and within AdobeReader.