Movielink Chooses Windows Media Digital Rights Management (DRM) and Windows Media Audio and Video Technology

Santa Monica, CA - Movielink, the new online movie rental service,today announced that it has selected Microsoft to be a key provider ofboth Windows Media Digital Rights Management (DRM) and Windows MediaAudio and Video technology that will help enable the service to offerconsumers reliable and secure movies.

Movielink's DRM solutions, one of which Microsoft will supply, willallow a customer to choose the desired viewing format of a licensedmovie.

"We have chosen Windows Media Digital Rights Management (DRM)technology to offer our customers a more secure way to downloadMovielink's great selection of feature films," Movielink CEO Jim Ramosaid. "Windows Media technology enables Movielink's customers to easilyrent and view encrypted digital versions of movies on their computers.We are pleased to be working with a company committed to the highquality delivery of our valuable content."

Windows Media DRM technology enables Movielink the ability to grantaccess to only those customers who have purchased the right to playlicensed material. This, combined with Movielink's other securitymeasures, helps ensure that Movielink can utilize the IP platform tooffer high quality, reliable content consistent with initial businessrules such as 24-hour unlimited viewing rental and future businessmodels established by Movielink and its content providers.

"Movielink's service will unlock a wealth of content, takingpersonal entertainment to a new level of convenience and reach forconsumers," said Dave Fester, General Manager of the Windows DigitalMedia Division at Microsoft Corp. "With Windows Media Audio and Videoand Digital Rights Management technology, Movielink can help turn theWeb into a more secure venue for offering consumers a broad selectionof high-quality digital movies."

Movielink's service is compatible with Microsoft Windowstechnologies, including the popular Windows Media Player. Windows MediaPlayer will offer Movielink users high quality, fast and flexibleplayback of films, previews and clips. Users will have full viewingcontrols, including play, pause, stop, fast forward and rewind.

About Movielink

Movielink, LLC (www.movielink.com) is the online movie rentalservice formed as a joint venture among Metro-Goldwyn-Mayer, ParamountPictures, Sony Pictures Entertainment, Universal and Warner Bros. TheMovielink service will offer U.S. broadband customers a broad selectionof recently released films as well as additional content from filmlibraries spanning a wide range of genres - action, classics, comedy,drama, family, fantasy, romance, thrillers and westerns. Each supplierwill provide content on a non-exclusive basis, and Movielink alsoexpects to offer content from third-party providers.