Boeing Engages Creative Artists Agency to Advise on Digital Cinema Service

SEAL BEACH, Calif.--Boeing Digital Cinema is enlisting the world'sleading literary and talent agency, Creative Artists Agency (CAA), tohelp with the launch of its direct-to-cinema delivery system, whichsecurely transmits first-run movies and alternative programming viasatellite and fiber-optic network. Boeing Digital Cinema is a businessof The Boeing Company.

With more than 25 years in the entertainment business, CreativeArtists Agency (CAA) will counsel Boeing on the business strategy andmarketing of Boeing Digital Cinema, a service that enhances the visualclarity, efficiency and economics of film distribution, while providingsecure delivery content to consumer and corporate audiences. Inaddition, Boeing will look to CAA for guidance on content programming,price structuring, and alliance building, among other criticalissues.

"Distributors, filmmakers and exhibitors recognize that digitaldelivery promises extraordinary economic advantages, unprecedentedflexibility and consistently sharp images," said Frank Stirling,executive director of Boeing Digital Cinema. "Our technologicalexpertise and CAA's central position within the entertainment communityallow us to jointly plot a course that addresses the differing demandsof studios, exhibitors, filmmakers, print labs and consumers."

Boeing Digital Cinema is a service that provides secure end-to-endtransmission using the same technology employed by Boeing for years todeliver national security information for the U.S. Air Force, and alsobest-value technologies deployed in Boeing commercial satellites. Fromencryption upon receipt of content, to decryption at designatedtheatres, end-to-end multi-layered security ensures protection at eachstep of the process.

"Boeing Digital Cinema is poised to improve the economics of themovie business while enhancing the consumer entertainment experience,"said CAA President Richard Lovett, referring to the inevitablecost-savings for studios and increased revenue streams for exhibitorsand content owners. "Boeing and CAA have made enabling a secure,high-quality digital content delivery system a priority."

In the past year, Boeing has demonstrated the technical capabilityof the system and is now productizing it for commercial operations.Demonstrations thus far have included:

* Nov. 14, 2000: Miramax Films and Boeing presented "Bounce,"starring Ben Affleck and Gwyneth Paltrow, at the AMC Empire Theatre inNew York.

* March 18, 2001: Dimension Films and Boeing presented the world'sfirst digitally transmitted and projected premiere of an entirefeature, "Spy Kids," at the Hyperion Theatre in Disney's CaliforniaAdventure.

* May 1, 2001: Broadway Television Network and Boeing delivered bysatellite its first alternative program, the Broadway hit "Jekyll &Hyde: The Musical," at the Pacific Theatre in Hollywood.

Digitally delivered content also will include nontraditionalprogramming, such as concerts, sporting and corporate events, movietrailers, advertising and even the broadcast of educational programminginside theaters. To ensure that leading artists and executives in theentertainment industry can experience the benefits of Boeing DigitalCinema first-hand, Boeing will equip CAA's state-of-the-art screeningroom with a Boeing Digital Cinema system.

CAA's expertise in the digital delivery marketplace is bolstered byits work with technology companies including Motorola; Hughes NetworkSystems; NeTune, a satellite-based broadband service for mobileproduction environments; The Orphanage, a fully integrated digitalstudio; and TiVo.

Creative Artists Agency is a talent and literary agency with officesin Beverly Hills and Nashville. CAA represents many of the mostcreative and successful artists working in film, television, music, andnew media, and also provides a range of strategic consulting servicesto corporate clients. The agency serves as the access point throughwhich artists, consumers and global brands intersect to create, acquireand sell entertainment properties, and to influence popular culturethrough information and relationships. Additionally, CAA has an equityrelationship with Shepardson Stern + Kaminsky (SS+K), a leadingcommunications consulting firm based in New York City.

For more information, visit www.boeing.com.