Movielink Chooses IBM To Power Online Movie Rental Service

Studio-backed Company Taps IBM Technology For New IP (InternetProtocol) Based Service

SANTA MONICA, CA -- Movielink announced the selection of IBM toprovide technology services to power its upcoming online movie rentalservice. The Movielink service will offer a wide selection oftheatrically released motion pictures for download to broadbandInternet users in the United States. Under terms of the agreement, IBMwill provide Movielink with managed hosting services including systemsoperations and network management.

Movielink will use the Internet as a distribution channel,delivering films initially to consumers PC's and then to other Internetconnected devices via a secure open-access Internet Protocol (IP) basedsystem. The participating studios, Metro-Goldwyn-Mayer Studios,Paramount Pictures, Sony Pictures Entertainment, Universal Studios andWarner Bros., will supply movies to the service on a non-exclusivebasis with each content provider independently determining its ownrelease window dates and pricing strategies.

"Movielink is committed to providing the premier online movie rentalexperience to consumers," said Jim Ramo, CEO of Movielink. "By enteringinto this relationship with IBM, Movielink ensures that itsinfrastructure is built on a rock-solid foundation with secure,reliable and scaleable technologies."

John Godwin, Movielink's Chief Technology Officer, added, "ourrelationship with IBM is a key element in our strategy of providing theInternet marketplace with a licensed movie experience that is asconsumer-friendly and reliable as possible. IBM brings worldwideresources, expertise and experience in running the world's largest Websites to help us provide a secure new way for consumers to enjoy moviesat home."

"As the e-business leader, IBM will provide Movielink with thecutting-edge technology and expertise necessary to support its visionof a large-scale online movie rental service," said Steve Canepa, vicepresident, Global Media and Entertainment, IBM. "IBM powers some of thelargest, most heavily trafficked sites on the Internet and ourexperienced team is committed to helping Movielink create a secure,quality and reliable experience for its customers."

About Movielink

Movielink, LLC (http://www.movielink.com) is the IP-based movierental service formed as a joint venture among Metro-Goldwyn-MayerStudios, Paramount Pictures, Sony Pictures Entertainment, Universal andWarner Bros. The Movielink service will offer customers in the UnitedStates a broad selection of recently released theatrical films as wellas additional content from film libraries spanning all genres --action, comedy, drama, family, children, foreign and classics.

About IBM

IBM is the world's largest information technology company, with 80years of leadership in helping businesses innovate. Drawing onresources from across IBM and key Business Partners, IBM offers a widerange of services, solutions and technologies that enable customers,large and small, to take full advantage of the new era of e-business.For more information about IBM, visit "http://www.ibm.com.