Sony Launches CineAlta Website for TV and Motion Film Professionals

Underscoring growing industry adoption of its CineAltahigh-definition video production system, Sony Electronics has unveiledthe www.SonyUSACineAlta.com website as an industryresource for its 24P technology.

"This site represents a proactive response to the hundreds ofrequests we've received from television, independent film and majormotion picture producers seeking more information about this excitingnew technology," said Larry Thorpe, senior vice president of marketingfor acquisition systems at Sony Electronics' Broadcast and ProfessionalCompany. "It offers a method of sharing resources among Sonyhigh-definition users in the production community and the many vendorsand manufacturers enthusiastically embracing 24P technology."

The site offers breaking news from the CineAlta technology newsdesk, technical information, critical reviews, and articles about 24P,as well as 1080/60i high-definition projects, case studies, equipment-and media-specific FAQs, and industry white papers.

The CineAlta high-definition production system includes Sony'saward-winning 24P HDCAM HDW-F900 camcorder, which offers a digitalalternative to 35mm film; the associated HDW-F500 videotape recorder,and the multi-format BVM-F24U video monitor.

Renowned producers of television shows, commercials, documentaries,live events, independent films and major motion pictures have embracedSony's CineAlta technology, which offers greater creative flexibility,better suitability for digital effects and, for filmmakers, theprovision of instant "dailies."

Acclaimed filmmaker George Lucas, who is currently using Sony's 24Pcameras to shoot "Star Wars Episode II: Attack of The Clones," thesecond installment of The Star Wars trilogy, has proclaimed, "I think Ican probably safely say that I will never, ever shoot another film onfilm again."