Jamie Kellner to Keynote PROMAX/BDA 2002 Conference

Turner Broadcasting System, Inc. chairman and CEO Jamie Kellner willgive the opening keynote at PROMAX&BDA 2002 in Los AngelesWednesday, June 26, 2002. He will be followed by an opening sessionpanel of top television industry executives, which so far includes NBCEntertainment president Jeff Zucker; MindShare North America president,national broadcasting and programming, Marc Goldstein; and Endeavorfounding partner Ari Emanuel. PROMAX&BDA president and CEO GlynnBrailsford recently added that the annual summer event will alsofeature a first-ever U.S. Hispanic track of sessions, tailored aroundthe fastest-growing sector in the television business.

The 47th annual PROMAX&BDA Conference and Exhibition takes placein Los Angeles, June 26-29, 2002.

“We’re delighted these executives will be involved inkey roles during the conference this year,” said Brailsford.“Jamie Kellner is synonymous with network branding, and I expectour audiences to walk away from the keynote looking at their work in awhole new way. Likewise, what Jeff Zucker has done with the ratings forNBC’s ‘Today,’ and ever since, is breathtaking. Ourattendees should get volumes from a panel with him beside soinfluential an advertising figure as Marc Goldstein and a talent agentof Ari Emanuel’s caliber and Hollywood renown.”

As chairman and CEO of TBS, Kellner oversees the company’smany domestic and international entertainment networks, in addition tothe multifaceted CNN News Group. He also heads all news andentertainment advertising and distribution, both domestically andinternationally, as well as all corporate administrative functions,Turner Sports and the Atlanta Braves, Hawks and Thrashers professionalbaseball, basketball and hockey franchises, respectively.

In July 1993 he formed The WB Network with the Tribune Company andWarner Bros, launching it in January 1995. Under Kellner’sleadership, the WB has achieved an unprecedented rise to prominence asa top destination for 12-34 demographic, in addition to claiming theindustry’s top ratings growth in the 18-34 demographic. Histelevision promotion and marketing expertise is evident.Kellner’s vision and direction fine-tuned The WB into a brandednetwork targeted to young adults and teens, and a network that hasdiscovered and established a new generation of young stars inHollywood. In just its short period of existence, the network haslaunched eight series that have made it into syndication. He left TheWB in 2001 to join TBS.

“Marketing and promotion design and execution are criticalcomponents of branding and audience-building in the televisionindustry,” said Kellner. “The WB and Fox are two veryvisible and at once very different approaches that led to the sameresult: well-branded networks with distinct audiences and the abilityto market hit shows. In the end, that is what all networks strive for,and I’ve been fortunate that Bob Bibb and Lew Goldstein, the bestmarketers in the business, have been the central voices in thepromotion and branding of both of those network experiences. I lookforward to PROMAX&BDA 2002 and the opportunity to share informationand ideas with people who are doing some of the most exciting creativework in our industry.”

Joining Kellner on the PROMAX&BDA 2002 opening day schedule willbe a panel of well-known television players who will delve into allaspects of the state of the industry, in accord with the conferencetheme: “Small Screen. Big Picture.” Zucker, Goldstein andEmanuel are among those slated to appear during the wide-rangingsession, with further panelists to be announced. Presented before theconference’s general audience, the discussion promises to paint acomprehensive picture of where the industry is headed, incorporatingthe key elements of television, among them producers, syndicators,networks, advertisers, gatekeepers, and cable and satelliteprofessionals.

Zucker has been president of NBC Entertainment since December 2000,and oversees the network’s primetime, late night, daytime andSaturday morning entertainment programming. During his tenure in theposition, NBC has been the most-watched network in the 18-49demographic. In addition to introducing such ratings-producers as“Fear Factor” and “Weakest Link,” Zucker isalso the strategist behind expanded-length episodes of primetime’s top comedies.

For much of the 1990s, Zucker was the executive producer of NBCNews’ top-rated morning show “Today.” During thattime, for more than six years the program was the nation’smost-watched morning news program, with viewership during the 2000-01season reaching the highest point in the 49-year history of“Today.”

Goldstein is also scheduled for the session, representing MindShare,one of the largest global media networks in the world. As one of thethree executives who make up the company’s office of thepresident, to which all MindShare U.S. offices report, he oversees morethan 125 people in New York and Chicago. Goldstein is responsible forthe implementation of all national broadcast activities across NorthAmerica, managing over $2.6 billion in clients’ nationaltelevision and radio media and programming investments.

With Zucker and Goldstein on the television industry panel will beEmanuel, a founding partner of leading entertainment talent agencyEndeavor. In just six years since its inception, Endeavor has rocketedto the top of Hollywood’s list of agencies. Among Emanuel’smany notable clients are Aaron Sorkin, creator of “The WestWing”; Larry David, co-creator of “Seinfeld” andcreator of “Curb Your Enthusiasm”; and David E. Kelley,executive producer of “Ally McBeal.” He also representsConan O’Brien, Mark Wahlberg, Vin Diesel and Garry Shandling.

Brailsford announced the creation of a special U.S. Hispanic trackof sessions as well, built around such topics as community outreach forthe U.S. Hispanic demographic, successfully targeting the fast-growing,lucrative U.S. Hispanic teen market, and programming to reach the U.S.Hispanic audience via cultural connectors. Still under development, thetrack will additionally feature case studies and research panels, andwill review the landmark deal between NBC and U.S. Spanish-languagenetwork Telemundo.

PROMAX, the international association of promotion and marketingprofessionals in the electronic media, is dedicated to advancing therole and increasing the effectiveness of promotion and marketing withinthe industry, related industries and the academic community. BDA is thesister organization of PROMAX and represents broadcast graphic andmedia brand designers. The 47th annual PROMAX&BDA Conference andExhibition, the associations’ major international educativegathering, is being held June 26-29, 2002, in Los Angeles.