Maven Networks Unveils Broadband Solution that Delivers Highly Interactive, DVD-Quality Experiences to Online Users

CAMBRIDGE, Mass. – Maven Networks, Inc., a broadband softwarecompany, announced the immediate availability of the Maven MediaSystem, a comprehensive software solution that allows any company tocreate, deliver, measure and manage full-screen, interactive videoapplications targeted at users with high-speed Internet connections. Byuniting the visual impact of television with the interactivity andmeasurability of the Internet, the Maven Media System delivers userexperiences that are markedly more engaging and effective than thetypical approach seen on the Web. For the first time, the Maven MediaSystem is enabling companies like Virgin Records, Twentieth Century Foxand the National Geographic Channel, to create highly visual, moreimmersive and immediately actionable broadband applications that driveonline marketing and commerce. More information about Maven Networks,its products and services can be found on the Internet atwww.maven.net.

“With the dramatic rise in broadband usage, companies areseeking to leverage this new medium to provide greater value tocustomers and differentiate their online offerings,” said HilmiOzguc, co-founder and CEO of Maven Networks, Inc. “Yet a gapexists between the recognition of the broadband opportunity and theability to execute on that vision. The Maven Media System addressesthat need by delivering sophisticated and comprehensive business toolsfor creating more effective and profitable ways of reaching the rapidlygrowing base of broadband Internet users.”

As high-speed, always-on Internet connections create new usagepatterns and consumer behaviors, expectations for broadbandapplications are growing. The Maven Media System meets theseexpectations by merging high-quality, visually rich experiences withthe value-added services users desire, such as real-time commerce,integrated information services, and community and personalizationfunctionality.

“Businesses are focusing on broadband for three key reasons:it is a worldwide phenomenon; it is supported by very appealingdemographics; and broadband users are beginning to spend more timeonline than with traditional media outlets, such as television andradio,” said Jeremy Allaire, former CTO of Macromedia andcurrently technologist-in-residence at General Catalyst Partners.“By delivering solutions that are purpose-built for a broadbandworld, Maven provides an innovative, turn-key environment for companiesto better showcase their brands and product offerings, at a time whenan increasing number of important purchase decisions are being madeonline.”

The Maven Media System

The patent-pending Maven Media System is a comprehensive softwaresolution that combines uniquely engaging and personalized userexperiences with the enterprise business systems required to create,deliver, measure and manage these applications in a cost-effective andresource-efficient manner.

Maven applications are centered on full-screen, DVD-quality videocontent, layered with interactive elements that enable a wide spectrumof dynamic Web functionality. Video occupies most or all of theavailable screen real estate, while interactive components, based onindustry standards such as HTML and Flash, provide users with theability to perform one-click actions – such as signing up for aservice, purchasing a product, or obtaining information – allwithin the context of the video.

The Maven Media System reduces costs through increased efficienciesalong every step of the production-to-delivery process. For contentcreation and assembly, it allows any company to leverage new orexisting digital assets and video libraries; take advantage of widelydeployed business tools through its support for popular media formats,authoring environments and Web development tools; and utilizenon-technical production personnel to easily assemble sophisticated andreusable applications from pre-defined or customized templates.

For increased application effectiveness and follow-up, the MavenMedia System provides marketers and producers with an actionableanalytics system for measuring, managing and refining online programsand campaigns. Its sophisticated bandwidth management and distributionsystem is specifically engineered to take advantage of the always-onnature of broadband to more efficiently and cost-effectively deliversuperior interactive video experiences to large audiences.

The Maven Media System is built on open software standards andintegrates with existing enterprise transaction systems, databases anddigital rights management solutions, eliminating the need for costlyintegration and code creation investments by replacing customapplications with packaged software and support services.

Maven Professional Services

To help organizations realize the full potential of broadband as amarketing and communications vehicle, Maven Networks offers a completearray of professional services and managed hosting solutions. Theseofferings range from application design and development services, toproduction and strategy consulting, education, training and technicalsupport services.

About Maven Networks

Maven Networks is a broadband software company that unites thevisual impact of television with the interactivity and measurability ofthe Internet, to enable organizations to more effectively communicate,market and sell online. The company’s flagship product, the MavenMedia System, is being used by industry-leading companies to delivermore engaging and effective experiences to broadband users, includingleaders in the media, entertainment and cable television industries,such as Virgin Records, Twentieth Century Fox and the NationalGeographic Channel. Maven Networks is headquartered in Cambridge,Mass., and was founded in April 2002. More information about MavenNetworks, its product and professional service offerings can be foundat www.maven.net.