ICE Awards Honor Digital Artists

Video editors, graphic artists, sound designers, and web
designers to be recognized for their work in the corporate, broadcast,
and film worlds

In conjunction with the launch of the NAB Post|Production World
Conference, the National Association of Broadcasters and Future Media
Concepts (FMC) have joined to launch a new awards program designed to
recognize production and post-production professionals who have
produced outstanding work and stretched the limits of creativity.

The creation of the Individual Creative Excellence (ICE) Awards,
like the creation of the NAB Post|Production World Conference itself,
is a reflection of the important changes the NAB show has undergone
over the years. Whereas NAB once catered primarily to engineers,
technicians, and corporate executives, it now attracts thousands of
digital media artists who are eager to explore the newest versions of
post-production and content creation software.

Although the NAB Post|Production World Conference was developed to
meet the educational needs of those digital media artists, the ICE
Awards were developed to honor the unique talents and exceptional works
of those artists. "For many years the NAB convention has been thought
of predominately as a hardware show. Now, with the creation of the ICE
Awards and the surrounding Post|Production World Conference, we intend
to recognize not only the hardware and software, but also the many
talented digital artists who create video for broadcasters and allied
fields," says FMC Vice President Jeff Rothberg. "This year's NAB
convention will truly represent the convergence of both talent and
technology."

Entrants had until March 5 to submit their work in any one of six
different categories: editing; graphics and animation; sound design;
producing and directing; interactive design; and videography and
cinematography. Each craft was further classified into broadcast,
non-broadcast, and student categories.

A distinguished panel of judges will select one winner and five
finalists for each category. Judges include award-winning instructors,
magazine writers and editors, senior certified instructors, industry
executives, trade organization leaders, and other seasoned
professionals. The names of the finalists and winners will be announced
at an awards ceremony to be held April 22 at NAB2004.

"We felt this was a perfect complement to the conference," concurs
John Marino, NAB's vice president of science and technology. "There are
a lot of folks in the production and post-production industries who
work behind the scenes and don't get recognized very much. This award
gives them the opportunity to have their work reviewed by expert judges
and to gain some recognition from their peers. It can be a nice boost
to their careers and it gives them a chance to step out into the
forefront a little bit."

"We think it's an excellent idea whose time has come, especially at
this venue," Rothberg says enthusiastically. "Now NAB will not only be
the world's largest show for video production professionals, but also
will be the largest educational conference and host of what we hope
will become the industry's most prestigious awards event for digital
media artists. I think this is going to be good for NAB, good for the
industry, and good for the production and post-production professionals
who do such excellent work."

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