FCC's DTV Timetable in Jeopardy, According to New DTV Migration Survey.

August 1, 2001 (New York, NY) - SCRI International, Inc.,http://www.scri.com, the premier source of market and technologyinformation for broadcast and professional video/audio sectors,worldwide, announced the results of a new DTV Migration Survey ofBroadcast and Production/Post Facilities, which shows that the FCC'sDTV timetable is in jeopardy of not being met.

Almost two out of three US TV stations do not expect the FCCtimetable to be met by all stations, while only one in four expects theFCC timetable to be met. Among the production and post facilities, themajority either do not expect the FCC’s FTV timetable will be metby US TV Stations (59%) or are unsure (24%).

As go the broadcasters, so goes the non-broadcast supportorganizations. As the May 2002 date for all 1,288 commercial TVstations to have their digital equipment up, running and on the airdraws rapidly near, the situation looks bleak. As of May 15th, lessthan 16 percent have accomplished the feat. Simple math says that anaverage of four stations per day have to make the move for all to reachthe deadline on time.

As of July 25, 2001 the number of local broadcast stations that havemade the DTV transition totals 201. The 201 DTV stations are located in67 markets across the U.S. serving 69 percent of all televisionhouseholds.

About 17% of public television licensees (31 out of 177) areequippedfor DTV. Of course, given that there are 375 public-televisionstations, that percentage is somewhat lower. These noncommercial publictelevision stations have until May 2003 to get with the program, so tospeak.

In commenting on the results of the survey, SCRI's ResearchDirector, Des Chaskelson, noted that, "While the industry is notoptimistic about US TV stations meeting the FCC deadline, there isconsiderable activity already in the works for the inevitable migrationto H/DTV among television stations and both TV stations as well as thevideo production and post community are gearing up for this new phasein the industry's development. The DTV Migration Reports show how thesesectors are planning for H/DTV in terms of format and standardsselection, product purchase plans, budgets, and other key factors."

The recent 2001-2006 DTV Migration Report Series conducted by SCRIInternational includes TV Station Trends and Products Reports as wellas a Production / Post Production DTV Migration Trends Report. To viewthe table of contents for the DTV Migration Reports online, go to:http://www.scri.com/sc reprt.html

About SCRI International, Inc.
SCRI International, Inc., http://www.scri.com, (info@scri.com) is thepremier source of market and technology information for broadcast andprofessional video/audio sectors, worldwide. Since 1984, SCRI has beenproviding both multi-client and custom market research equipmentmanufacturers, trade magazines, associations, investment firms andother industry analysts as well as the US. Department of Commerce. Todate, SCRI has served over five hundred such clients, worldwide (toview client list online: http://www.scri.com/sc clien.html). SCRIpublishes a wide range of industry reports as well as a weekly onlineInsider Report, a weekly 20 page report on news and trends in broadcastand video production sectors, worldwide. SCRI also publishes, SCRI'sNews Briefs, a weekly free industry email newsletter containing currentheadlines impacting broadcast and video production sectorsworldwide.

Contact:
Des Chaskelson (Des Chas@scri.com)
Research Director
SCRI International, Inc.
Market Research & Communications for
Broadcast, Pro Video and Streaming Sectors
1317 Third Avenue, Suite 100
NY, NY 10021
212.867.6060
www.scri.com