Emmy Award For Boujou

Oxford, UK – The Academy of Television Arts & Sciences hasannounced that 2d3’s automated motion tracker boujou has beenawarded a Primetime Emmy Engineering Award.

Cited for its revolutionary impact on the creation of complex visualeffects, boujou will be awarded the Emmy at the Engineering andInteractive Television awards ceremony in Los Angeles on August 21st.The Emmy Award is given to ‘an individual, company or anorganization for developments in engineering that are either soextensive an improvement on existing methods or so innovative in naturethat they materially affect the transmission, recording or reception oftelevision.’

Since its launch early in 2001, boujou has made a major contributionto high-profile television productions, music videos and commercials byfacilitating the creation of visual effects combining live footage and3D, and by assisting in complex compositing tasks.

Dynotopia, Band of Brothers, Jim Henson’s Jack & TheBeanstalk: The Real Story, Path to War, and Buffy the VampireSlayer are among those productions to have benefited fromboujou’s leading-edge technology.

boujou automates the process known as matchmoving, in which livefootage is combined with computer-generated elements. Matchmoving waspreviously a highly skilled and expensive process, adding significantlyto the cost of post-production. By using advanced adaptive algorithmsdeveloped from vision science research, boujou has made it possible tocreate complex visual effects with a wider range of material thanbefore, and in a fraction of the time previously required.

‘2d3 aims to help creative artists work more efficiently byproviding tools that automate the more mechanical elements of theirworkflow,’ said Chris Steele, 2d3’s CEO. ‘Makingeffects easier and more cost-effective to produce extends the reach ofhigh-quality work into many different types of production. We’redelighted that this award recognizes boujou’s contribution toraising the bar in television effects production.’