Pinnacle Systems Receives Emmy

Mountain View, Calif. (October 16, 2001)--Pinnacle Systems, Inc.(NASDAQ: PCLE), today announced that the National Academy of TelevisionArts & Sciences (NATAS) has awarded Pinnacle Systems a prestigious"Emmy" for technical achievement. The award is given to PinnacleSystems for pioneering developments in shared video-data storagesystems technology for use in television video servers.

"Receiving this Emmy is a tremendous honor," says Mark Sanders, CEOof Pinnacle Systems. "Our storage technology is being adopted byleading customers including AOL Time Warner, Networked News Service, (acollaborative news organization formed by ABC News One, CBS Newspathand Fox News Edge) as well as the Canadian Broadcasting Company, toname a few. Winning the most prestigious award in our industryunderlines Pinnacle Systems' commitment to staying in the forefront ofvideo technology."