Honda Civic Interactive 360-Degree Film Invites Viewers to Explore

A new interactive campaign for Honda Civic UK from Wieden + Kennedy lets users move a 360-degree camera through a variety of environments: from Alaskan ice caves to an underwater wonderland. It was directed by Michael Geoghegan at Partizan; the 360-degree player was developed by yellowBird. See the interactive video here and a making-of below. (via PSFK)