JVC 4K Focus Forum Visits DV Expo East on June 22 in New York City

JVC Professional Products Company is bringing its 4K Focus Forum series to Digital Video Expo East, which takes place June 22 at the Millennium Broadway Hotel in New York City. (DV Expo East 2011 is co-located with the SMPTE 2nd Annual International Conference on Stereoscopic 3D for Media and Entertainment.)

The 4K Focus Forum seminar series will also take place at Cine Gear Expo, which runs June 2-5 at the Studios at Paramount in Hollywood, Calif.; ProFusion 2011, the Canadian Professional Video Technology Expo that runs June 17-18 at the Toronto Congress Centre; and on June 30 at Columbia College Chicago.

Each of these free events will showcase JVC's new 4K technology, which is based around the world's first large-scale integration (LSI) chip for high-speed processing of HD video, according to JVC. Each forum will offer detailed demonstrations of the technology and will encourage feedback from attendees.

Seating will be limited for the JVC 4K Focus Forums, so attendees are encouraged to register online at http://pro.jvc.com/4k.

"JVC's new LSI platform is well suited for a wide range of professional equipment," says Dave Walton, assistant vice president of marketing, JVC Professional Products. "The JVC 4K Focus Forums were created to bring JVC product engineers together with industry professionals. The feedback we get will help us design JVC's next generation of production cameras."

• JVC Offers Glimpse of 4K Future, by David E. Williams, DV.com, May 20, 2011
• JVC Previews New 4K Technology at NAB 2011, April 11, 2011

Developed by JVC to handle data-intensive acquisition, the new 4K technology makes possible the first handheld camcorder to shoot and record four times the resolution of HD, according to JVC. Plus, the LSI requires 40 percent less power and, compared to previous LSIs, cuts systems costs in half.

"For several years, still cameras have been able to achieve 4K resolution, but the bottleneck has been in processing and recording the images up to 60 frames a second in real time," adds Walton. "The new LSI chip does just that."