Cinema Screen Media Taps Kodak for Digital Pre-Show Deal With Century Theatres

Eastman Kodak Company, Century Theatres, and Cinema Screen Media, announced today that Cinema Screen Media (CSM), one of the country’s largest, independent, full-service cinema ad suppliers, has purchased nearly 900 Kodak Digital Cinema systems to present the CSM digital pre-show entertainment program to audiences in Century Theatres and CinéArts Theatres.



Key to the Kodak sale is CSM’s new multi-year agreement with Century Theatres giving CSM the exclusive right to provide a revolutionary digital pre-show program without rolling-stock commercials. The program is designed to be both entertaining and informative for Century’s guests.



With both the Century and CinéArts brands, Century Theatres is one of the top exhibitors in the United States with more than 900 screens in eleven states; they expect to open more than 250 new screens over the next three years.



In November 2003, Cinema Screen Media purchased more than 225 Kodak digital cinema pre-show systems. They are currently in use by CSM to provide a market-leading digital pre-show entertainment program in the Chicago, Phoenix, and Charleston markets. The new agreement with Century will extend the delivery of CSM’s digital pre-show entertainment program to the important Los Angeles, San Francisco, Sacramento, Denver, and Portland markets, among others.



As part of the agreement, Kodak is providing CSM with system installation, as well as the service and support necessary to prepare and deliver pre-show content to Century and CinéArts Theatres’ screens.



When installation is complete, there will be more than 1,100 Kodak Digital Cinema systems in the marketplace throughout the United States. Playing on them, the CSM-produced pre-show offers a unique mix of marketing messages and entertainment.