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Why Do Editors Opt for Adobe Premiere Pro?

"An important thing about Premiere Pro for me is that the tools have been developed in conjunction with Adobe talking to real editors. In my workflow, it's often the little things that Adobe keeps ad 5/05/2017 8:00 AM Eastern

JASON COX
Adobe-Certified Instructor for Premiere Pro and After Effects. Owner, Some Might Say Media

“I’ve been using Premiere Pro in some capacity for about 10 years and received certification from Adobe seven years ago. You could just feel the energy behind the product: they were focusing on it every single year with new or better features. I just decided, luckily at just the right time, to hop on the bandwagon.

“After Effects is an essential part of the workflow. Adobe realizes that because they’ve continually improved the Dynamic Link process with Premiere Pro. I think we’re going to see that synergy continue to develop and get tighter and tighter over the next several updates to the software.”

WALTER BISCARDI, JR.
Creative Director for Georgia Pacific, Atlanta and Owner/EP at Biscardi Creative Media. (Speaking for himself, not on behalf of Georgia Pacific)

“The type of work I do in Premiere Pro has been wide ranging, from documentaries to episodic television to webisodes to e-learning and training pieces.

“An important thing about Premiere Pro for me is that the tools have been developed in conjunction with Adobe talking to real editors. In my workflow, it’s often the little things that Adobe keeps adding that really help me do my work more efficiently.”

OLIVER PETERS
Freelance Editor/Colorist. Contributing Editor, Digital Video Magazine

“ I edit all different kinds of projects. That’s the nature of working in a smaller market. I’ve done feature films, corporate work, commercials, TV and a lot of web-oriented projects. I generally work in whatever NLE the client prefers. Premiere Pro seems to be dominant in the areas where I work.

“ I can do a lot of different things inside Premiere that I might once have gone into another program to do. The Lumetri Color Panel includes the core controls from SpeedGrade, which is a healthy toolset. I might still use a different color corrector for a feature film, but for a lot of my projects, I can complete the color correction without having to leave Premiere Pro.”

JEFF FOSTER
Owner, Sound Vision Media

“Sound Vision Media is my production company and I’ve also written several books and made videos over the years about Adobe products. My first experience with Premiere was before it was Premiere Pro, but I didn’t really jump onboard until after it returned to the Mac platform after being PC-only for a while. I was part of a beta test group for Adobe so I received a pre-release version. I was sold right then and I have not looked back since. At a time when you used to have to transcode work in other [NLEs], Premiere let you bring in anything. That’s something that really helped our efficiency. Often, I’ll use four or five different types of cameras on a shoot and I just drag and drop the files into Premiere and work natively.”

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