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Why Twitter Has Not Replaced the Independent Second Screen App

11/01/2013 6:46 AM Eastern

Zachary Weiner of Lost Remote explains why he thinks that Twitter is not a replacement for the independent second screen app.

He writes, "As TV continues to evolve, second screen apps will have a far greater role in how we consume media content. While Twitter and other mass platforms will continue to strongly flourish, their role will be to provide exceptional conversation locales. Whereas, the independent app has the potential to greatly add to the experience by differentiating itself as the conversation enhancer, rather than the venue."

Read the full story here.

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