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Why Starz's Social Media Strategy for 'The White Queen' Works

9/05/2013 8:56 AM Eastern

Natan Edelsburg of Lost Remote goes in-depth on Starz's aggressive social media strategy for new series The White Queen.

Janet McTeer as Jacquetta Woodville and Rebecca Ferguson as Elizabeth Woodville in The White Queen.

He writes, "Unlike Game of Thrones or The Walking Dead, shows that came to TV with build in fan bases, The White Queen had to excite a fan base that might not be familiar with the story. 'We created a lineage of how far the Lancasters go back to King John,' [Starz exec Erin] Dwyer explained, 'that focuses on the show’s relationships.' As fans of Game of Thrones and other time period, complex dramas know, the story lines can get very complex. Dwyer told Lost Remote that the lineage is 'extremely sticky,' and that 'people are spending close to five minutes,' on The Family Tree they built."

Read the full story here.




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