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What's the Difference Between Companion Apps and Second Screen Apps?

7/11/2013 12:36 PM Eastern

Though the terms are often used interchangeably, Roger Baker of Giant Interactive thinks there's a difference betwen second screen apps and companion apps.

He writes, "Companion app? Second screen app?Are they different? Are they the same? These two terms are seemingly used interchangeably. Tech blogs certainly treat them as equivalent and even industry veterans seem to regard them as synonymous. Yet I submit that there is a difference in meaning and while all companion apps are second screen apps, not every second screen app is a companion app."

Read his full post here.

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