VH1 Launches 'Three-In-One' App10/31/2013 9:20 AM Eastern
VH1 introduced an interactive “three-in-one” app for iPhone/iPad that gives viewers access to a library of current episodes and full seasons of older shows. As well, the app offers VH1 Snack, “a bite-sized pop culture-infused connected content lab focused on new-form video content and new approaches to development and production.” As an bonus, VH1 made CrazySexyCool: The TLC Story available exclusively in the app following its televised premiere on October 21.
“With the launch of this app, we’ve created yet another content platform for [viewers] to enjoy on-demand viewing of current and retro hits, connect directly with their favorite stars and other fans, and discover new-form content that’s endemic to web, mobile and social,” explains Kristin Frank, executive vice president of connected content for MTV, VH1, CMT and Logo. The app also provides a contextualized overlay to the live viewing experience, including sharing behind-the-scenes stories and facts about the shows.