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A Successful Instagram for Video Will Take Music, Meaning and Moments

1/22/2013 5:36 AM Eastern

Sorenson Media CEO Peter Csathy writes up his ideas for what will ultimately make for a successful "Instagram for videos." He says, "That’s my goal here – to identify real contenders by identifying three engaging content types. Think of them as the three 'M’s' that have a real chance to succeed massively at scale: music (a community of interest), meaning (social causes), and moments (private sharing)."

Read the full piece here on TechCrunch.