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Smart TVs Mean Smarter Ads

9/05/2013 8:18 AM Eastern

A new study shows that interactive ads are highly effective on smart TVs.

Writes Rapid TV News, "The research...fundamentally showed positive consumer attitudes with just under a third (31%) indicating that they would engage in an action as a result of a smart TV ad. Smart TV advertising was found to prompt interaction with eye-catching content, as over two-thirds of users interviewed stop to watch interactive ads and have a positive attitude towards advertising on the platform. Half of the study's smart TV users say that they have already interacted with an ad, and 31% of people engage in an action as a result of watching a smart TV ad; just under a quarter (24%) had searched for more information on the product or brand, and a fifth used a set to talk about the product or brand to others."

Read the full story here.

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