Jose Gomez is the director and founder of Shilo.TV, a multi-disciplinary production company responsible for branded viral motorcross video AIR.CRAFT for DC Shoes (found below).
He says of their work, "We’d like all of our work to be entertaining and have a storytelling component to it. We want the work to be more than just advertising, it’s entertainment and about storytelling, giving something back to the audience rather than just consuming their time. The AIR.CRAFT film for DC is a longer format of that and we really think it’s the future of advertising when you can entertain people and also tell a story for the brand seamlessly. It’s really great when you can produce something that people come to watch on their own for the entertainment value of it. In my mind that’s a huge advantage and something advertisers should do more of. Great work has value and stands on its own as entertainment."
Read more here on PSFK.