The Rules of Engagement for a Multi-Screen World9/06/2013 10:59 AM Eastern
Shrikant Latkar of MediaPost offers his basic rules for a multiscreen world and some of the opportunities available to marketers.
He writes, "Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing capabilities for smartphones and tablets, and provides valuable opportunities for marketers. Here are a few guidelines that will help marketers benefit from these opportunities."
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