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Predictions for YouTube in 2014

12/16/2013 10:59 AM Eastern

P.J. Bednarski of MediaPost predicts that YouTube will resemble traditional television more than ever in the coming year, writing, "The modern history of media more or less shows that when given an opportunity to fly, most innovators decide it’s more prudent to walk. Flights crash and burn. Walkers mainly stumble. So it is that in 2014, Google will continue to transform its YouTube into something that seems more and more like television we already know, even signing on to Nielsen’s OCR measurement that puts audience figures into language TV advertisers understand."

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