Online Programming Is Radically Changing the Concept of TV9/05/2013 7:46 AM Eastern
A new eMarketer report shows that online programming is dramatically changing the television landscape.
They write, "Thanks to hits like Netflix’s House of Cards, it now matters little whether a show is delivered via cable, broadcast or Wi-Fi, or whether it’s viewed on a TV, laptop, tablet or smartphone. Consumers are making viewing decisions purely on the strength of the content, and advertisers are following their cues. These tectonic shifts in how programs are funded, distributed and viewed represent the biggest disruption in the television industry since the advent of cable."
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