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New Study Shows More Tweets Can Increase Viewership

10/02/2013 7:22 AM Eastern

A new report from Nielsen has shown an even more direct correlation between Twitter and TV than previously thought.

Writes Kyle Lacy of MediaPost, "Nielsen found that in 29% of episode instances, more tweets actually resulted in higher viewership, showing an actual causal relationship between social media usage and viewership. The findings are interesting because they push the notion that Twitter, Facebook and other social media sites can sell more advertising to major broadcast entities to push fan engagement."

Read the full story here.