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New Study Proves Streaming Video Quality and Users' Behaviors Are Directly Linked

1/11/2013 8:54 AM Eastern

A new study from Massachusetts professor Ramesh Sitaraman measures users' attention spans when it comes to loading times and quality of streaming video. Says Sitaraman, "What we found was that people are pretty patient for up to two seconds. If you start out with, say, 100 users — if the video hasn't started in five seconds, about one-quarter of those viewers are gone, and if the video doesn't start in 10 seconds, almost half of those viewers are gone."

Read more here on NPR.