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More Than Half of U.S. Watches Streaming Video Weekly

11/01/2013 6:31 AM Eastern

According to the GfK report How People Use Media: Over-the-Top TV 2013, the weekly streaming audience for TV and movies in the U.S. has risen from 37 percent three years ago to 48 percent in 2012, and edged over the halfway point to 51 percent in the past year.

“The synergies between consumers and their connected devices are radically transforming video entertainment,” says David Tice, senior vice president of GfK’s Media and Entertainment team. “Streaming video is giving consumers more and more control over their viewing—and forcing content providers to reinvent their business models.”

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