Logo Releases First Show to Debut Across TV, Web, Mobile, and Social Simultaneously2/21/2014 6:59 AM Eastern
Logo's Ice Queens, a humorous retelling of the Nancy Kerrigan/Tonya Harding story told with drag queens, has made history by becoming the first show to debut simultaneously across linear TV, digitally on LogoTV.com, on mobile via Logo's app, and socially on Facebook, Twitter, Instagram, and Vine.
Says Pamela Post, VP of Logo's programming, "To mark the 20th anniversary of the controversy and with the Winter Olympics in full swing, we wanted to offer a fresh take on one of the games’ most memorable moments, while getting fans excited for a new season of RuPaul’s Drag Race. For better or worse, Ice Queens now becomes a foot note in TV history as the first film to premiere across all platforms at the same time.”
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