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It May Look Simple, But It Ain't

4/11/2012 10:55 AM Eastern

Ron Dawson pays tribute to the amount of work that goes into creating a film that looks deceptively simple (like Philip Bloom's "Portrait of a Boxer," found below). He says, "My lesson for you today is simple. When you’re trying to educate your clients on why a 2 minute video will cost them $3,000, $5,000 or even $10,000, explain to them the analogy of the Meryl Streeps, the YoYo Mas, the Mariah Careys and the Philip Blooms of the world. There’s a lot more in that execution than you know. In lesser hands, the end product will not be as good. But with YOUR experience, resources, and style, you will deliver a product of optimum quality."

Read his full post here.