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How to Create Successful Mobile Videos

9/09/2013 7:36 AM Eastern

Ujjal Kohli of MediaPost writes up the principles of successful mobile videos.

He writes, "Many brands are still trying to fine-tune their mobile video campaigns to capture the hearts and minds of consumers on the go, and a few are definitely onto something. Because of mobile’s unique capacity for full-screen, immersive video and immediate engagement, a successful mobile campaign comes down to three factors: production value, engaging obsessive audiences, and creating great ads with even greater content beyond the tap."

Read the full story here.

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