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Fendi Used Camera Drones for Live Runway Broadcast

2/21/2014 6:34 AM Eastern

Fendi used Parrot flying drones to live-stream unique perspectives of its Fall/Winter 2014 Fashion Show to users on its website yesterday.

Said Fendi CEO Pietro Beccari, "We are enthusiastic to be the first using this technology on the catwalk which will allow us, once again, to be pioneers in our field and projected towards the future. In addition, we will allow our fans to see our fashion show like no one has ever seen before."

Read the full story here on PSFK.

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