ExactTarget Launches Online Video Portal10/31/2013 9:28 AM Eastern
ExactTarget launched a portal with a full library of video assets using the Brightcove Video Cloud online video platform. With Video Cloud, ExactTarget is able to deliver high-quality video to audiences on every platform and device.
“We recognize the importance of video in engaging our customers, building our brand and helping to keep visitors on our site for longer periods of time,” says Daniel Incandela, director of global interactive marketing at ExactTarget. “With Brightcove Video Cloud’s diverse functionality, we are able to seamlessly manage a site-wide video strategy and a standalone portal with both live and on-demand video content.”