Brands Make Creative Use of Instagram Video9/06/2013 12:25 PM Eastern
Steve Smith of MediaPost writes up his favorite examples of brands using Instagram video right.
He writes, "When Instagram rolled out its 15-second videos only a couple of months ago, its greatest initial flaw was that it wasn’t Vine. At twice the video length, Instagram seemed to me an open invitation for brands to extend onto my phone one of the most tedious and familiar formats of the last century -- the 15-second spot. And indeed there is some of that going on. But I am glad to see that many marketers are taking these early reservations to heart and trying to be more creative.