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Behind the Second Screen Strategy of 'Pretty Little Liars'

7/11/2013 12:53 PM Eastern

Business 2 Community writes up ABC Family's cutting-edge second screen strategy. They write, "ABC Family’s Pretty Little Liars is a TV show known for its second screen community. Cast members, writers, directors and producers participate in weekly online Q&As for fans who want to go behind the scenes and obsess over the smallest details of the show. Even Marlene King, executive producer of the show, has a noticeable presence on Twitter, with a verified account and nearly 213,000 followers. The network-run website also has links to follow all of the relevant Twitter accounts to the show, making it easy for their fans."

Read the full story here.

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