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Watch the World's First Shoppable Music Video

5/03/2012 1:30 PM Eastern

Canadian luxury retail company SSENSE has released what they're calling the "world's first interactive shoppable music video." While the clip for "I Think She Ready" plays, users are invited to shop the looks of the video's stars (which are mostly from high-end designers like Alexander McQueen and Helmut Lang). Says Fast Company's Co.Design, "The stop-and-start nature of the experience make it a bit off-putting in terms of listening to a track while browsing for buys. But showing cool, attractive folks making clothes look cool and attractive is a tried-and-true approach to selling, and WireWax definitely offers a dynamic way to further blur the lines between art and ad."

Read more here.